A New Era, A New Brand for TaxJar

by TaxJar June 15, 2021

You may notice we look a little different today. A lot different, even. 

TaxJar is very pleased to introduce our new brand and website. This brand is about more than a shift in color and a new logo — it’s a representation of a company that’s grown and matured, that’s expanded our offering and market considerably over the past eight years.  A company that has 25x the product tax code coverage it once did — and integrations with Shopify, Adobe Magento, Salesforce Commerce Cloud, Chargebee and more. A company that just two weeks ago joined forces with Stripe to help build the economic infrastructure of the internet.

This doesn’t mean we’re leaving behind all of those things that have made TaxJar great. On the contrary, our new brand reinforces our dedication to customers and the forward-looking spirit we’ve become known for.

The new brand is a culmination of many interviews with customers, prospects and employees and lots of creative iteration in an effort to communicate what makes us, us.

TaxJar is:


We think big. We love a good challenge. Starting from scratch is hard, and learning to grow helps us achieve great things.


Since day 1, we’ve thought differently about how things can be done, in work and life. 


We care about each other, and our customers. We know that sales tax is critically important to growing your business and are invested in removing the barriers of compliance so you can grow.   


Like our customers, we’re entrepreneurs, and we get excited to be a part of helping our customers succeed.

What’s new

You’ll find a refreshed user-interface on the TaxJar app as well as a new website, where we are continuing to build out additional resources for business, tech and finance leaders looking for information about sales tax and e-commerce. Be on the lookout for more videos, guides and sales tax fundamentals to come.

The basics of US sales tax

Learn the fundamentals of sales tax.

Watch the video